Work
Client work and demonstrations, grounded in real pharma challenges.
Client Work
Key Account Management & Network Visibility
Field teams carry deep knowledge of the accounts on their territories — who the key players are, who influences who. But that knowledge rarely makes it beyond field teams.
The gap this creates:
No shared view across commercial, medical, and marketing teams
Underperforming accounts stay hidden until it's too late
Meetings spent seeking clarity instead of driving strategy
What this delivered:
The whole team aligned on the same picture for the first time
Problem accounts visible before they became bigger problems
Monthly business review prep cut from days to under an hour
Demonstrations
Pharma Campaign Analytics Dashboard
Most campaign dashboards show you channel numbers in isolation — face-to-face here, digital there, events somewhere else. What is missing is the connected picture. Are we on track? Is spend aligned with execution? Is the field team delivering against campaign strategy?
The gap this creates:
Individual channel metrics with no view of overall campaign health
Spend and execution tracked separately, never together
Field and brand teams working from different pictures
What this delivers:
Information that belongs together, shown together — objectives, channels, field execution, and spend in one connected view
Clear on track / watch / off track signals so problems surface early
A single source of truth the whole team works from
Pharma Supply Planning Dashboard
Smaller pharma companies often operate a fourth-party logistics (4PL) model, outsourcing logistics to an external provider. But someone internally still owns the forecast, monitors stock levels, and needs to spot risks before they surface as problems.
The gap this creates:
Fragmented data across wholesaler reports, forecast files, and inventory systems
No early warning when stock positions are drifting out of range
Hard to know if inventory reflects real market demand or just channel movement
What this delivers:
A connected view of forecast accuracy, sell-in vs sell-out, and inventory health across the DC (distribution center) and all wholesalers
Automatic exception flagging so risks are visible before they become urgent
A shared view for supply planning, finance, and leadership without the manual effort.
Launch Territory Planning
Launches do not come around often, and one of the first big decisions: how to carve up the country between reps, has to be made before there's a single sale to learn from.
Get it wrong and some reps drown while others coast, and the brand loses momentum right when it can least afford to. So how do you build a fair, workable territory structure with no sales history to guide you?
The gap this creates:
Territories drawn before any sales data exists, often on gut feel or last brand's map
Either no tool to do it properly, or an expensive one that's slow to set up and hard to question
No shared way to see why the split landed where it did, or to defend it
What this delivers:
Opportunity built from real proxies, analogue sales, specialist numbers, and NDSS patient registrations, not guesswork
Balance, variance from target, and the drivers behind each territory in one view you can talk through
A defensible starting point brand teams and sales managers can pressure test, refine, and stand behind